Critical Success Factors for E-commerce in Thailand: Cultural and Infrastructural Influences
نویسندگان
چکیده
The main purposes of this paper are to identify critical success factors (CSFs) for electronic commerce (e-commerce) in Thailand and explain the major influences behind these factors. Detailed case studies of nine e-commerce companies from different industries in Thailand were conducted. Results showed that social behavior and national culture, more specifically issues pertaining to trust and shopping behavior, were the major influences for the success of e-commerce in Thailand. The phenomenon could be partly explained by Hofstede’s cultural dimensions. Thailand’s infrastructure also played an important role in the success of its ecommerce development. The findings provide a framework to guide the development of ecommerce ventures in Thailand and other developing countries with similar cultures and infrastructures.
منابع مشابه
What Prevent B2B eCommerce Adoption In Developing Countries?: A Socio-Cultural Perspective
It is widely believed that B2B e-commerce will help firms in developing countries to reduce cost and to improve their access to global market. Yet, developing countries are still some way from success in their adoption of B2B e-commerce. This paper explores social and cultural perspectives that impact on B2B e-commerce adoption in developing countries. Interviews were conducted with key informa...
متن کاملFeasibility of Electronic Commerce at Cooperative in Gilan Province to Select an Appropriate E-Commerce Model by Using Fuzzy Analysis Network Process
Electronic commerce as one of the most important of Innovation aspects in the process of doing business is used by many organizations and companies in the world. Cooperatives as the main part of the country's economy have fundamental role in improving and promoting of economic. Therefore, innovation methods and tools, new processes and perform business tasks such as e-commerce will play an i...
متن کاملFeasibility of Electronic Commerce at Cooperative in Gilan Province to Select an Appropriate E-Commerce Model by Using Fuzzy Analysis Network Process
Electronic commerce as one of the most important of Innovation aspects in the process of doing business is used by many organizations and companies in the world. Cooperatives as the main part of the country's economy have fundamental role in improving and promoting of economic. Therefore, innovation methods and tools, new processes and perform business tasks such as e-commerce will play an i...
متن کاملChinese culture and e-commerce: an exploratory study
Differing characteristics of local environments, both infrastructural and socio-economic, have created a significant level of variation in the acceptance and growth of e-commerce in different regions of the world. This paper focuses on the impact of these infrastructural and socio-economic factors on e-commerce development in China. The findings provide insights into the role of culture in e-co...
متن کامل